Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.
To gather data for your proposed Marketing Product or Service, you need to gather some research data from potential consumers. You are tasked with developing a questionnaire that can be distributed to consumers to provide this primary research. Label the type of question(s) that you compose per the below. Writing only the minimum number for each category will not enable you to earn all the points:
1. Write a minimum of two open-ended questions that would be relevant for your questionnaire.
2. Write a minimum of two dichotomous questions (yes, no) that would be relevant for your questionnaire.
3. Write a minimum of three multiple-choice questions that would be relevant for your questionnaire.
4. Write a minimum of one semantic differential scale question with at least five items (e.g., happy vs. sad, boring vs. interesting, XXX vs. non-XXX) that would be relevant for your questionnaire.
5. Write a minimum of two Likert-scale questions (e.g., strongly agree to strongly disagree) that would be relevant for your questionnaire.
6. Write a minimum of one usage behavior question that would be relevant for your questionnaire.
7. Write a minimum of five additional questions of any type that would be relevant for your questionnaire.
8. Write multiple demographic questions that would be relevant for your questionnaire.
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