MHACB/506 Competency 2 Assessment and Rubric
Course Title: Ethical Marketing: The New Healthcare Economics
Competency Assessment Title: Branding and Competitive Strategies’ Impact on Consumer Choice
Review Case Study: East Chestnut Regional Health System. Assume upper management of the organization is interested in understanding the impact its branding and competitive strategies have on consumer choice, as well as the impact of the bargaining power of consumers in the health care market, especially on your products and services.
Prepare a 1,050-word summary of ECHRS’s branding and competitive strategies’ impact on consumer choice and branding power Part I: Branding Strategy Impact
Analyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:
Part II: Competitive Strategies Impact
Analyze the impact that the current ECRHS competitors have on consumer choice of its products and services. In your analysis, consider the following:
MHACB/506 Competency 2 Rubric
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Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).
Format your assignment according to APA guidelines.
Submit your assignment.
MHACB/506 Competency 2 Rubric
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Competency Assessment Rubric
|Mastery 100%||Meets Expectations 85%||Not Met 0%|
|1. Part 1: Branding Strategy Impact
|The student comprehensively analyzed the impact that the current ECRHS brand has on consumer choice of its products and services.||The student sufficiently analyzed the impact that the current ECRHS brand has on consumer choice of its products and services.||The student did not analyze the impact that the current ECRHS brand has on consumer choice of its products and services.|
|2. Part II: Competitive Strategies Impact
|The student comprehensively analyzed the impact that the current ECRHS competitors have on consumer choice of its products and services.||The student adequately analyzed the impact that the current ECRHS competitors have on consumer choice of its products and services.||The student did not analyze the impact that the current ECRHS competitors have on consumer choice of its products and services.|
|3. Grammar and Writing Mechanics
|Accuracy in grammar, sentence structures, sentence boundaries, and word choice enhanced content||Rare inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice did not detract from the content||Frequent inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice detracted from the content|
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