Branding and Competitive Strategies’ Impact on Consumer Choice

Competency 2 – Assessment: Attem.
= University of Phoenix®
MHACB/506 Competency 2 Assessment and Rubric
Course Title: Ethical Marketina: The New Healthcare Economics
Competency Assessment Title: Branding and Competitive Strategies’ Impact on Consumer Choice
Assignment Directions
Review Case
Chestnut Regional Health Svstem. Assume upper management of the oraanization is interested in understanding the
ndacurs orandina ana compelue suatedles nave on a
care market, especialv on vour broducis ana services
of ECHRS’s branding a
Part I: Branding Strategy Impact
Analyze the impact that
the current Rhis brand has on C
What is the current branding
strateav of ECRHS?
How is the organization and its brands) perceived in the
there anv nedauve impacts or leda cases against the ordai
choice or a health care provider?
How have your acquisitions of other health care facilities impacted your brand image anc
Show has vour nandlina of the a@Vil-lu nandemic imnacted vour brand imade
What impact do vour branding strategies have on consumel
Part I: Competitive Strategies Impact
Who are the 3 largest competitors, and how do tr
What share of
What is the threat of new entrants to the market and the
What is the threat of competitive/substitute products/services to the organization
What Is the bargaining power or customers In the market?
Competency 2 Rubric
sites. senolarv works
Cite aweasis repuable references
r sources or smiar aualv)
dormat vour assianment accordina to Ala audelnes
it your assignmen
MHACB/506 Competency 2 Rubric
Page 3 O
Competency Assessment Rubric
1. Part 1: Bra
The student comprehensivelv
analyzed ine Impactinat the
consumer noice of its nroduci
2. Part I: Competitive
The student comp
Strategies Impac
ana ved the mpcthat the
weight 48/o)
current tunny
have on consumer choice of its
producis and services.
3. Grammar and Writing
Accuracy in grammar, sentence
(weight 4%)
and word choice ennanced
Meets Expectations
he swnascieny
pact that the current ECRHS
rana nas on consmr
Inroducts and services
the impact
choice of its products and services
Rare inaccuracies/errors In
Not Met
impact that the current ECRHS
products and services
impact that the current
choice of its nroducte and services
Frequent inaccuracies/errors ir
arammar. Sentence stuctures
sentence boundaries, and word
omne conten

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